Amezi 12 Nta SEO

Haraheze umwaka urenga mfashe umwanzuro ko SEO, cyangwa vuba aha, guta igihe. Nari maze, amezi 6 mbere yibyo, nsezera kumara isaha kumunsi nkora kugirango mbone guhuza.

Ni iki cyatumye, muri kiriya gihe, ku byo benshi bari kuvuga ku kwimuka kutitonda cyane? Nyuma ya byose, guhuza, kuri byose kandi bitandukanye, byari bigisobanurwa nkinzira yingenzi yo kubona urutonde rwiza, kandi ibikoresho bya software byari bigicuruzwa ku isoko. Porogaramu ya GPS ya moteri ishakisha yari ikiri ku isoko cyane kandi n'ubu iracyariho; Ubucucike bwijambo ryibanze ni ijambo ryibihimbano ryasobanuwe nkaho ari siyanse shingiro abakoresha urubuga bose bashishikajwe na SEO bagomba kwitoza.

Icyo nakoze nasubiye mubyibanze byo kwamamaza. Nakiriye amahugurwa yanjye yo kwamamaza muri za 80 kandi mfite uburambe bufatika mubucuruzi hamwe nubucuruzi bwanjye kuva hagati ya 90. Ntabwo navukiye mubucuruzi bwa enterineti gusa, kuburyo ndacyashobora kubona ibitagenda neza.

Ikintu cyibanze ariko cyingenzi cyo kwamamaza nukumenya aho uhagaze kumasoko. Ku bijyanye no gushakisha moteri ishakisha, biragaragara ko igice kinini cyiri soko cyari moteri nkuru zishakisha, nka Google, Yahoo na MSN, aho Google yari umuyobozi muri kiriya gihe, nyuma yumwaka umwe uyumunsi.

Natangiye gutekereza amezi 18 ashize ko kugeza aho guhuza kwagiye, byahindutse akarere ka spam. Nukuri, naribajije ubwanjye, Google ntiyashakaga rwose gushyira urubuga cyane kuberako umuyobozi wurubuga yari afite ibikoresho nigihe cyo kwiruka kubona amahuza? Ntabwo byari byumvikana. Kimwe no kugura amahuza. Kuki urubuga rugomba kuba hejuru kuko baguze amahuza?

Icyo Google n'abandi bifuzaga rwose ni ugutondekanya imbuga nziza kurubuga rwishakisha runaka, kandi byasaga nkigihe gito mbere yuko bamenya ihohoterwa nko kubaka ibihimbano byubaka, spam ya blog, gusiba na SEO bikabije.

Umwaka urashize, natangiye imbuga ebyiri nshya ntatekereje kuri SEO. Nkumwanditsi, nishimiye kugerageza gutanga ibyo moteri zishakisha zishaka: ibirimo umwimerere kubyo abantu bashaka. Nubwo natanze titre nibisobanuro biranga, ibindi byose byanditse kurisazi hamwe nibisohoka. Ijambo ryibanze kurupapuro urwo arirwo rwose ruzagaragara muburyo busanzwe. Nshobora kwandika gusa kumutima wanjye ntakoresheje ijambo ryibanze ryo kugenzura ubucucike.

Iya mbere muri izo mbuga nshya hashize amezi 13 yari murwego rwo kwiteza imbere, akaba ari urwego ruhatana cyane. Nari nizeye ko "Sandbox" na Google kubera ibyo, kandi byaragaragaye. Ariko nakomeje kugenda, nkurikiza ihame ryo kutagira SEO. Nibyo, ntanumwe muri twe uri hanze ya Google uzi neza niba hari ikintu cyumusenyi, ariko ntagushidikanya ko harigihe cyo gutegereza mbere yuko urubuga rushya rujugunywa mumurongo wingenzi.

Kubijyanye no kwiteza imbere, ivugurura rya Google riheruka kubona urubuga rwanjye rusohoka muri sandbox nyuma y amezi agera kuri 12. Noneho, amaherezo, nashoboye kureba niba inzira yanjye nta-SEO yatanga ibisubizo byiza. Kubwamahirwe, amanota yo hejuru yahise agaragara, harimo imyanya mike ya mbere. Dukurikije rimwe muri aya magambo, Yahoo yakurikiranye nyuma y'ibyumweru bike igera ku mwanya wa mbere, mu gihe yari iya 2 (ubu 1) kuri MSN.

Noneho, ni iminsi yambere kururu rubuga, kandi hari byinshi byo gukora kugirango tubone amanota menshi. Ariko, ndizera ko SEO yoroshye cyane kurenza abahanga bamwe, cyane cyane abagurisha ibikoresho byo kurutonde, bakunda kukwizera.

Kuva natangira uru rubuga rwihariye, nagize impinduka imwe gusa ikomeye, ihindura imbuga zanjye zose kuri CSS. Gutanga urubuga rukungahaye kubintu byoroshye gukurura bots ya moteri ishakisha nikintu cyingenzi cyingenzi cya SEO gishya. Mubyukuri, gukurikiza inama za Google kubashinzwe urubuga nibyo ugomba gukora byose, kandi ni ubuntu.

Nibyo, abafite ibicuruzwa bya software kugirango bazenguruke bazavuga ko nshobora gukora akazi keza hamwe na software yabo. Ariko niba Google ifashe icyemezo cyo kurutonde rwiyi software nkigikoresho cyo kunyereza, noneho akazi kanjye katoroshye karashobora gusubirwamo. Nzareka rero abandi birukane igicucu hamwe na software ikurikirana, kandi bishimira kwandika ibirimo. Nyuma ya byose, nibyo marketing yibanze ambwira.

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